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Alternatives to Google Adwords for Getting More Traffic and More Customers

Many small businesses have reaped significant benefits in the early 2000′s by using Google Pay Per Click (PPC) AdWords. Some also supplemented these¬† PPC campaigns with the PPC programs offered by Yahoo and Microsoft¬† (Bing). In the early part of the millennium, these PPC programs were a great idea, and they may be a great […]

Free Small Business Marketing Plans

The best ways to market your small business has changed drastically in the last twenty years, and recent years have changed marketing methods the most ever. In an effort to provide education to fellow small businesses, the Web and I is taking the unprecedented initiative of offering an analysis of your existing marketing efforts and […]

Five Important Marketing Strategies for Small Businesses

Today most but not all businesses have a Website. Their sites vary from excellent to poor, and most small businesses do not yet know what makes a Website effective at gaining new customers and retaining existing ones. Many website designers can make an attractive site, but few have taken the time to understand what separates […]

Local Search and Small Businesses Face New Challenges and Opportunities in Marketing

Many small business owners think that having a Website and getting search engine optimization (SEO) consulting is not important for small business. Indeed in years past it used to be mostly important for large businesses to be found on the Web. Small businesses were still found in the Yellow Pages and through newspaper ads and […]