Tag Archives: SEM

Cost Savings

Alternatives to Google Adwords for Getting More Traffic and More Customers

Many small businesses have reaped significant benefits in the early 2000′s by using Google Pay Per Click (PPC) AdWords. Some also supplemented these  PPC campaigns with the PPC programs offered by Yahoo and Microsoft  (Bing). In the early part of the millennium, these PPC programs were a great idea, and they may be a great […]

Fifteen Hallmarks of an Effective Small Business Website

The Checklist for Websites that Get New Clients for Small Businesses GLEN COVE, N.Y., April 2, 2012 /PRNewswire-iReach/ — Often those tasked with looking for a new small business website will place a great deal of importance with very unique designs. There is nothing wrong with a website that is very attractive, but if the goal of […]

Free Small Business Marketing Plans

The best ways to market your small business has changed drastically in the last twenty years, and recent years have changed marketing methods the most ever. In an effort to provide education to fellow small businesses, the Web and I is taking the unprecedented initiative of offering an analysis of your existing marketing efforts and […]

Local Search and Small Businesses Face New Challenges and Opportunities in Marketing

Many small business owners think that having a Website and getting search engine optimization (SEO) consulting is not important for small business. Indeed in years past it used to be mostly important for large businesses to be found on the Web. Small businesses were still found in the Yellow Pages and through newspaper ads and […]

Public Relations Services

Visibility in your target market is a goal that every business shares, and effective public relations campaigns are a great way to gain that visibility while also increasing website visits, sales leads, and driving more sales. More cost-effective than television and newspaper advertisements, public relations are getting results for businesses just like yours every day. […]

Landing Pages for Pay-Per-Click Advertising

The landing page design professionals at the Web and I are ready to provide you with results in the form of great conversion rates for your pay-per-click advertising campaign. To make sure you have the best possible landing page to make the most return on investment, we test two landing pages side-by-side for results in […]