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Posts tagged ‘web 3.0’

Factors that Contribute to a Successful Software Implementation

Today offices everywhere are engaging in implementations of software such as E-Mail such as Microsoft Exchange / Outlook, Office Productivity software such as Microsoft Office, Accounting, Enterprise IM, and Customer Relationship Management. Each software product companies choose starts out with so much promise and optimism. Companies are not choosing vendors and implementation staff lightly, and they enter a project with high expectations for both. When you understand a software implementation from a proper viewpoint, it makes more sense and works better. First of all, the solution to problems are not just about technology, the technology is only a tool. The implementation is  about the successful training of staff and adoption of the full feature set planned. Understanding that the implementation is about the people more than it is about the technology also changes the role of project leadership to the company management and not to Information Technology departments or consultants. Your staff has to feel comfortable about the software in advance of the installation, understand how they will do work with the new system, and be optimistic that the system will reduce unnecessary repetitive effort they put in now and empower them with a better handle on their own data. Pitfalls  at this point abound, but with good planning, they can be avoided and your company can have a successful implementation.

The promise of good enterprise systems is powerful: keeping all of the data and documents in one secure place and managing all aspects of customer care.  Reduced IT costs and new capabilities are also part of the promise of a cloud implementation.

What should managing officers in a company do to succeed? First, they have to make sure to win over their employees, the final users, and keep them enthusiastic, engaged, and involved every step of the way. When the employees feel empowered and included, they are a powerful force for technology adoption. They have to be convinced that not only policy, but actual advantages in the way they do work, will keep them adopting and using the new systems for all work going forward. Legacy systems should be given a turn-off date, so that users expect to clearly be aware that they will not be able to use the old system beyond a specific date and time.

Another thing that managing officers and owners should consider is controlling the expectations, both theirs and their employees’. Everyone needs to see that the successful implementation is about people and not just technology. Also employees and officers need to understand that data migration, programming customizations, and writing custom help files is a considerable effort, and time will vary based on criteria that is sometimes more predictable than others. Sometimes a good implementation will require some dates to be changed from earlier to later, but it is better to change the plans a company has made than to rush an implementation to be complete before its’ time.

At the Web and I we have a lot of experience with implementations large and small. We have seen and surpassed all of the common pitfalls, and we know what your organization needs for its’ implementation to succeed. For help with implementation, and with choosing software to implement, please call us at 646-853-0573.

Fifteen Hallmarks of an Effective Small Business Website

The Checklist for Websites that Get New Clients for Small Businesses

GLEN COVE, N.Y., April 2, 2012 /PRNewswire-iReach/ — Often those tasked with looking for a new small business website will place a great deal of importance with very unique designs. There is nothing wrong with a website that is very attractive, but if the goal of your website is to attract new clients and assist existing clients, then an austere design with great content to help guide consumers and businesses with an interest in your market to your website. Businesses on the forefront of ideas in their field and can take the time to document the most useful of the many things they learn can showcase this valuable content on their websites. It is this content that is found by search engines for people seeking answers to specific problems. Finding the answer also makes them find your business.

  1. Use a minimalist design that uses whitespace (the empty space in the page that is generally white) effectively. This will make content more accessible.
  2. Frequent updates of fresh text are necessary for feeding the search engines and increasing online reputation and exposure. The best practice is to keep the length to around five hundred words.
  3. Blogs should be interactive, with links to share on social networks as well as a mechanism to comment on appropriate posts and pages. Moderation of comments can make sure that only legitimate responses are approved as comments.
  4. Businesses need a call to action on all appropriate pages to make it easier for potential clients to contact and hire their businesses.
  5. A value proposition should be high up on a business web page.  Businesses can express your reputation and / or quality in ten words or less.
  6. Businesses should do some writing about what differentiates them different from other similar firms. This differentiation can be in the form of writing quality content that potential clients would be interested and using terms they might be searching for.
  7. Accessibility for multiple device types to have a quality experience on your Website is important because people will visit websites from a variety of mobile devices and IPads.
  8. Using Google Analytics or other statistical traffic measurement tools for your site is critical to helping you develop your Website over time. The information can include what people are searching for when they find your site, and pages or topics that generate unusual interest.
  9. Engage with existing and potential clients on social networking platforms. Use social networking to syndicate your content and spread as far as possible. Automation can save time and money when implemented as part of your syndication strategy.
  10. The most important work that is done on a website is not done by your website designer but by the author of your content. If you are not going to produce the content yourself, then hire competent writers and give them the best ideas of your business to work with as well as guidance to produce the content which would be most helpful to a business’s potential and existing clients.
  11. Effective use of keywords in the text and in your title tags and URL’s will help search engines identify and catalog website content more effectively.
  12. Pursue legitimate avenues for obtaining quality backlinks to websites in order to increase page rankings of your pages in search engines.
  13. Avoid possible search engine policy violations by reading the guidelines available on Google, Bing, and others.
  14. Avoid being blocked by searchers. Websites blocked from search results are not producing what is considered to be quality content in the market of the business being blocked. Businesses can avoid this with good content as well as reputation management and answering concerns all over the Internet.
  15. Excellent security for your Website against hackers. A business can be ruined with careless handling of information, but well deployed and maintained high-quality security can reflect well upon a business.

Whether you do more research or not, the items listed here are all required hallmarks for a successful website. The success of a website requires all fourteen of these conditions to be fulfilled, and the success of each of these key areas is what will determine the success or failure of a Website.

The Web and I is a cloud computing consultancy specializing in website design and web applications in Glen Cove, Long Island, New York. Their website is http://thewebandi.com.

Media Contact: Martin Low the Web and I, 646-853-0573, webmaster@thewebandi.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

The original can be seen at:

http://www.prnewswire.com/news-releases/fifteen-hallmarks-of-an-effective-small-business-website-145733325.html

The Benefits of a WordPress Website

Most people think of WordPress as just a site for amateur bloggers. However WordPress has been around a long time, and during that time they have picked up a lot of features and expertise that has made them into a premier web host. Most people do not realize that WordPress actually has a large client base of serious websites, including Time Magazine, NBC Sports, TED, Dow Jones, and more. They have all realized the benefits of managing the complex needs of their sites with WordPress.

WordPress provides a sophisticated content management system scheme. This means that once your site is complete, you can edit the content yourself without having to call on expensive web design resources. Areas for editing or adding new content can be delegated to your staff, or you can take control yourself.

WordPress has many layouts or themes to choose from. We can help you choose one that will work for your business. These themes have options of interest including great front page headline sliders, to add motion and interest to the homepage of your Website. All kinds of media from pictures to mp3 files to videos can be added to articles as well.  Your customers can also leave you feedback in the form of comments, questions, or testimonials: With a WordPress site, you have an interactive forum to actively engage your customers if you so desire.

There are many optional features available on your WordPress site. You can add statistical counters, category clouds, tag clouds, and even an active list of authors with links to their profiles that pop up when the cursor hovers over them. All of these serve to make your site more interesting and engaging.

Search engine optimization features are built-in as well. Because of the interest of larger businesses, WordPress has integrated SEO tools which enable you to verify your site and register it with Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Central.  There is also social media syndication available to automatically share new articles you have written across your social networks, thereby further engaging new sets of customers and potential customers.

All of this complexity is easy to use, but it is not easy to set up. That is where our expertise comes into play. We are experts at setting up WordPress sites, boasting many happy customers, all of whom are willing to serve as our references. They will tell you how easy we made it for them to succeed with WordPress. They will tell you how much new business is generated by the sites we have made them. They will also let you know how easy it is for them to use their own sites when they want to.

So whether you want to manage your own site, or if you want a “Done for you” solution, call the Web and I at 646-853-0573  and get started now!

Social Networking Marketing

Social Network Marketing or Web 2.0 Population / Web 3.0 Population is a strategy to allow you to interact with the different online communities on the Internet that offer Web 2.0 and Web 3.0 Services and community marketing experience.

There are two main benefits to having a social networking presence:

  • Direct interaction with community members on social networking sites who are potential customers.
  • Inbound links to your Website from the profile are a boost to your Google Page Ranking for specific keywords.
  • Social network automation can bring about repeated reinforcement of links matching keywords across many networks every time your Website is updated.
  • A marketing program that can be helped by college interns, saving time and money.
  • Better local targeted marketing of your products and services.

Get started now! Call us at (646) 853-0573.

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